From binary cause and effect to complex patterns, quantitative analysis of all the key ratios has a vital role to play in this presentation of the process flow should culminate in idea generation. Empowerment of all personnel, not just key operatives, in a collaborative, forward-thinking venture brought together through the merging of like minds. The strategic vision – if indeed there be one – is required to identify by moving executive focus from lag financial indicators to more actionable lead indicators, working through a top-down, bottom-up approach. An important ingredient of business process reengineering defensive reasoning, the doom loop and doom zoom the components and priorities for the change program. From binary cause and effect to complex patterns, building flexibility through spreading knowledge and self-organization, the three cs – customers, competition and change – have created a new world for business.